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Coupa Software ERG Logos

Logo design and assets for Coupa's Employee Resource Groups

The Objective: Redesign Coupa Software's ERG logos with a unified design system to give all ERGs a cohesive look for brand consistency.

The Challenge: Design a logo for each ERG that's specific to the group's mission and purpose, while also developing a flexible system for them to all coexist.

The previous ERG logos followed no consistent design systemWith a defined pattern for container forms and type lockups, the redesigned logos look unified.

The container form's petal shape draws inspiration from the Coupa logo: the flowerVarious lockup options anticipate a variety of needs and give the logos flexibility.

The new Coupa ERG logo design system creates consistency and flexibility by visually unifying all the logos and providing a framework for future logos to follow.

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