Coupa Software ERG Logos
Logo design and assets for Coupa's Employee Resource Groups
The Objective: Redesign Coupa Software's ERG logos with a unified design system to give all ERGs a cohesive look for brand consistency.
The Challenge: Design a logo for each ERG that's specific to the group's mission and purpose, while also developing a flexible system for them to all coexist.
The previous ERG logos followed no consistent design system. With a defined pattern for container forms and type lockups, the redesigned logos look unified.
The container form's petal shape draws inspiration from the Coupa logo: the flower. Various lockup options anticipate a variety of needs and give the logos flexibility.
The new Coupa ERG logo design system creates consistency and flexibility by visually unifying all the logos and providing a framework for future logos to follow.