RMNI Kids Visual Identity
Visual identity design and illustration for Rimini Street's youth initiative
The Objective: Design a playful identity for Rimini Street's RMNI Kids initiative, a company foundation that engages with children in Rimini Street's community. Develop digital and print assets that can be used at a variety of RMNI Kids events.
The Challenge: Create a flexible identity that sparks excitement and a joy for learning that feels relevant to children everywhere.
The art direction draws inspiration from school stationery and children's illustrations, giving it an educational and lively feel. Hand-drawn marks and sticker-like graphics make digital assets feel more tactile while also translating seamlessly to print assets.
The color palette utilizes Rimini Street's iconic yellow in light-hearted ways, like pencils, lightning bolts, and stars. The expanded palette of primary colors creates a bold and approachable look.
RMNI Kids hosted an Intern for a Day event where employees' children could join them for virtual activities. Participants got access to an online photo booth service called Simple Booth where they could use custom frames and backgrounds.
Rimini Street partnered with Scholastic Book Fair to provide books for elementary school students in Los Angeles and Las Vegas. Playful book plates and bookmarks were created to give students a sense of ownership over their new books. A leaderboard poster also allowed classrooms to track their students' reading.
Photos taken by Amy Ellis
With its versatile visual identity, RMNI Kids has a dynamic look for all of its experiences, enabling the program to more meaningfully engage with children in the Rimini Street community.