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Identity design and illustration for Trinket

The Objective: Design a unique and playful identity system for Trinket, a gamified hiking companion created for IDEA Hacks, a 36-hour hardware hackathon hosted by UCLA. The final project must be shown in a branded presentation that showcases Trinket's functionality.

The Challenge: Develop visual assets for a variety of needs, including logo and identity design, character illustration and animation, website mockup, and presentation design—all in 36 hours!

The Team: Fred Chu, Justin Jianto, Caleb Terrill, and Bryan Wong. This project received the 2nd place prize at IDEA Hacks 2022.

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Trinket users are randomly assigned outdoor fitness objectives, and once they're completed, they are rewarded with a Trinket: a little companion that evolves as the user stays active.

Trinkets accompany the user on their adventures by living inside the TrinketTracker device, which tracks hiking data to complete objectives and displays the active Trinket on an OLED screen.

Users can view their Trinket collection and their objectives on the Trinket website, which syncs to their TrinketTracker device and keeps all their achievements organized.

With its lighthearted design and playful characters, the Trinket identity incentivizes users to grow their Trinket collection and have fun while staying active.

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